Hey, I’m

 

Arika Massey

About Me

I’m a digital marketing professional that helps businesses and organizations design and execute effective marketing campaigns by using a keen eye for design combined with technical analysis. I serve on the Saginaw Young Professionals Steering Committee, and was voted the “Main Street Mentor” for Saginaw County on Alignable. I’m passionate about fostering economic growth and development in the Great Lakes Bay Region through a combination of supporting small-business, as well as promoting local arts and culture.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.”

–Andrew Davis, Bestselling Author and Keynote Speaker

Average Social Media Growth

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Facebook Reach

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Facebook Engagement

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Facebook Impressions

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Instagram Reach

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Instagram Impressions

Areas of Expertise

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Brand Identities

Experienced with creating and developing strong brand identities designed to attract the attention of a target demographic.

Social MEdia Marketing

I’m skilled in curating, monitoring, and directing growth plans for social media channels; particularly Facebook, Instagram, LinkedIn, and Alignable.

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Search engine optimization

By identifying new growth opportunities through in-depth analysis, and then developing and executing a plan, I’ve created valuable backlinks for clients as well as developed solid on-page SEO that has helped boost traffic and conversions.

Content Creation

If a photo is worth a thousand words, great content creation is worth a million.

Graphic Design

From concept to completion, I’ve created eye-catching graphics for everything from catalogs, programs, ad graphics, and more — all in line with brand vision, and more than a dash of strategic thinking.

Email Marketing

I have a proven track record in growing email marketing campaigns with compelling lead magnets, story-telling, and list segmentation. Email marketing should be on-brand, beautiful, and data-driven with A/B testing and data on open rates, list growth and retention, and conversion rates.

Website Design and Development

Utilizing a variety of content management systems, website design and development is my first love and where I spend the majority of my time currently.

Data Analysis

Data guides strategy. One of my favorite parts about marketing is that data tells the whole story. I enjoy breaking the information down, analyzing it, and turning it into usable information that shapes the direction of a marketing plan.

Marketing Plans

With all of this in mind, I get the greatest amount of joy in my career from designing and implementing marketing plans from start to finish while overseeing the direction, growth, and outreach.

Technical Skills

  • HTML 95% 95%
  • CSS 93% 93%
  • WordPress 100% 100%
  • Adobe Photoshop 90% 90%
  • Adobe Illustrator 85% 85%
  • Adobe InDesign 85% 85%
  • Adobe Lightroom (Classic & CC) 85% 85%
  • Canva 100% 100%
  • Microsoft Excel 95% 95%
  • Microsoft Office 90% 90%

Heather Nicole Kitchens

Complete brand identity and fully responsive portfolio website.

Garske Hewitt

A website for a law firm with a client portal CTA

Café One 3

Restaurant Website, Social Media, and Marketing Materials

Humane Society of Bay County

Website & Graphic Design

Central Michigan Manufacturers Association

Website & Marketing Materials

Saginaw Bay Symphony Orchestra

Social Media & Marketing Materials

A Detailed Look

More Work

View Portfolio

Let’s Chat

Drop me a message anytime — my door is always open for a good cup of coffee and even better conversation.